RENAULT UNVEILS THE ALASKAN CONCEPT AND OUTLINES ITS AMBITIOUS PLANS FOR THE LCV MARKET
Renault ALASKAN Concept previews forthcoming pick-up model
ALASKAN Concept designed for business, leisure and everyday use
New one-tonne pick-up model to be unveiled in first half of 2016
Pro+ global expert brand unveiled to serve LCV customers and users
Renault has been number one in LCVs in Europe for 17 years
As Europe’s number one Light Commercial Vehicle (LCV) brand for the past 17 years, and in addition to its strong positions in the South-American and African markets, Renault Group is now shifting up a gear with a view to taking Renault LCV forward from being a top regional player to a top global player.
In order to achieve this ambition, Renault has decided to move into the pick-up market, a segment that accounts for more than one-third of global LCV sales. Last June, in Buenos Aires, the brand launched the distinctive new Renault Duster Oroch pick-up which is intended for the South American market, while the ALASKAN Concept that is being unveiled today is a striking show truck which paves the way for a forthcoming model that will have a global calling.
In parallel to its product and market offensives, Renault is also launching Renault Pro+, a global expert brand committed to serving LCV customers and users. In addition to providing tailor-made products and services, the specialist Renault Pro+ network will deliver a rewarding experience at every step of the journey for business-user customers, from advertising to aftersales service. The Renault Pro+ expert brand embodies Renault’s customer promise and forms an integral part of its plans to become a top global LCV market player.
“We are now equipped to take our Global Growth Plan forward and fulfil the aspirations of business users and individual LCV customers across the world thanks to an enhanced product line-up, new services and an upgraded customer experience”, commented Mr Ashwani Gupta, Vice-President, Global Head of LCVs.